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As expected, millennials far outnumber baby boomers in terms of social media usage. Not only that, digital natives have also become highly focused on videos. Disruption is particularly heavy on generational lines. A report provided by Magisto confirms that 88% of millennials use video for the purpose of digital marketing in stark contrast to only two-fifths of total baby boomers surveyed. In fact, millennials polled use more than half of their total budget on digital media as opposed to less than a seventh of the total for the corresponding figure among baby boomers. The younger generation also leads substantially when it came to social ads for either brand building or revenue purposes.

Source:http://www.adweek.com/socialtimes/millennials-driving-change-in-marketing-media-report/646835

 

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