Social media can be used to conduct digital marketing for one’s personal brand. For that the right groups need to be found on Facebook, LinkedIn or anywhere else relevant. The image of the professional must be kept constant across platforms and timelines. No platform must be left vacant after intermittent use, but constant engagement is necessary. Content to be posted on such forums must be diversified using multiple formats such as articles, images, videos or polls. Anyone wanting to do such an exercise needs to thoroughly study online influencers. In order to ensure that readers remember the personality, one needs to create memorable moments. More of such must be crafted. Sometimes questions need to be posed to the audience as that could lead to potential opportunities emerging. A trick oft-ignored is to track one’s brand name across the internet. This could be by setting up Google Alerts or querying searches on the same.



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