The Emirate of Dubai in positioning itself as one of the leading travel destinations of the world, has stepped up its efforts to attract more of Chinese tourists. At present, as per data submitted by the Department of Tourism and Commerce Marketing (DTCM) of Dubai, Chinese travelers form only three percent of total overnight stays. To increase the numbers, Dubai Duty Free has partnered with Ctrip, which is one of China’s largest online travel agencies with more than one hundred and forty million registered users. The body has also partnered with Union Pay which will now offer similar services as Visa or MasterCard to Chinese visitors to Dubai. Such initiatives will also have a positive effect on tourism jobs for Chinese nationals as presently they make up only ten percent of total employees of Dubai Duty free at less than six hundred but now expected to cross seven hundred.



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