With Netflix putting a lot of traditional video rental retail stores’ business into disarray, a few loyal customers felt uncertain by the changes. This could be out of a lack of trust on the new players, being inconvenient to them or simply lack of access. So in stepped Red Box which leveraged the rise of the vending technology to recycle the older business in its new avatar. Many such vending machines now interface intelligently with customers with them selling a range of products from custom- baked pizzas to smartphones and premium cosmetics. Such interfaces produce huge amounts of Big Data which brands then use to understand the market better. Even in rural markets, the likes of Sephoria and Best Buy are dispersing certified organic produce.


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