The millennial generation’s mindset is ideally suited to developing great brands. This is because they think on a global scale and effectively manage digital marketing. This they do leveraging brand evangelists who organically promote the brand without any extra investment from the company’s side. They do not believe in ‘old school’ push marketing. Also their marketing strategy is more focused to delivering genuine quality rather than running after sales. Servicing is given high priority so that repeat customers are generated. In order to improve products, customer- centric solutions are advised. The method of delivery keeps all stakeholders excited. Toxic platforms are failing and half baked ideas are creating content pollution on them. Thus it is best to focus on entrepreneurial leadership and fortunately that is evolving now with the passing of the baton to the millennial generation.



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