Marketing forecasts have been made for the upcoming year with five particularly prominent ones being listed. First of all, it is understood that Marketing on the Cloud will hit off in 2017 by integrating social media, content, automation and advertising all aligned together. Marketers who can conduct data driven business analytics will rise further as it has been understood to be the best method for predictive marketing. The alignment between marketing and sales will continue as marketers will adopt greater role in the actual selling process. The B2B method of Account Based Marketing or ABM will rise further in importance. An interesting development will be the rise of CMOs to become CEOs as marketing is getting that all-important position.

Source:http://www.huffingtonpost.com/chirag-kulkarni/top-5-marketing-predictio_b_13133852.html