As evidenced during the talent research carried out by the Impact Achievement Group and HR marketer that majority of professionals consider employee surveys as simply gimmicks which HR departments conduct to tick off their engagement boxes. Some companies such as Google however have sought to break free from this image. Google uses business analytics to create the perfect team after analyzing various metrics available. So in order of importance, Google set out to create a sense of psychological safety, dependability, structure and clarity, meaning and impact to the job roles. It also conducted sessions categorized under Project Oxygen by which manager ratings were assessed. It was understood that among leaders, people rated their coaching and power sharing abilities as the most important. In addition, their communication skills, role in career progress, vision and technical skills were deemed important by the employees.



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