2016 was a big year for Artificial Intelligence (AI). While AI has been around for a while now, it was this year that it truly became a tool for easing business processes. That is why AI is being best used for the part of the business which actually drives home the revenue – sales. Even vendors are recognizing this aspect. There exists an information overload, but to derive meaningful business intelligence out of that is the challenge. Conversica has developed a digital sales assistant to ease the work of sales executives. In the field of CRM, several organizations have started using AI in a big way. Examples include large firms such as Oracle and Salesforce as well as startups like Base and Tact. CRM has historically been a platform to record transactions, but now data warehousing techniques are being applied using AI to actually predict moves and help the sales personnel to close down deals combining the insights supplied by technology with innate human intelligence.



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