More than ever before social media has taken up a position of paramount importance due to its centrality in digital marketing. There are ways which can boost any brand’s value through social media. First of all the marketers need to be relevant to its particular audience. It depends on demographics so geo-targeting can be a valuable method. All posting must be done bearing in mind that there are real people who will read them. So it is essential to be humane and appropriate in terms of timing. Social media marketing must try to elicit a sense of pleasant surprise. The modern trend of using hash tags must be done, but not too much to disturb readability. Influencers must be tagged so that organic brand advocacy can take place. Importantly, all social media tactics must be measurable, so metrics must be defined for proper business analysis to be conducted. This will enable the brand to takeaway crucial learnings from the project.



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