A number of organizations worldwide are struggling with how to match organizational capabilities with disparate customer needs. Marketing strategies can also be tailored accordingly in order to fit customer expectations. A good way of starting this is direct selling as this enables a line of revenue to be established until the brand becomes big enough to attract inbound business. High ROI campaigns must be selected. Social media induced digital marketing when successful usually gives high bang-per-buck. Strategies successful must be benchmarked so that future campaigns can be measured against them. A lot of startups make the mistake of targeting high resource channels. These expensive methods must only be used up once there is enough business to survive a few failed campaigns in case experimentation does not hit the bull’s-eye.

Source:http://customerthink.com/how-to-pivot-your-marketing-strategy-for-different-customer-expectations/