In the present information age, due to data overload, marketers are often ignoring simple basics of the game. There is too much focus on big data and its ensuing analysis so marketers are actually ignoring the critical individuals. On the surface, technology and the gadgets used appear very useful, but the clutter is taking away far too much time for marketers to sieve through critical business intelligence. As a result, loyal customers of brands are getting shut down by the noise of the masses. Customer retention is a comparatively a far less expensive process than new customer acquisition, so the focus must shift back to servicing the loyal existing service or product user.

Source:http://customerthink.com/satisfying-your-customer-success-teams-with-big-data-analytics/