Big companies have certain advantages which startups do not have and vice-versa. The former have funding and research capabilities, the latter are typically noted for their risk-taking abilities so thrive in business innovation. Such complementary skill-sets of these two different kinds of organizations must be leveraged. The Campbell food company for example is investing in a venture fund to help aspiring startups in the food and beverage sector. Startups often struggle at scaling due to their relative business naiveté, but can detect emerging business trends to unlock latent demand much better. Big companies on the other hand are often guilty of not creating products crafted for customer requirements, but rather what they feel is right. In large companies, the time, CEOs spend with customers is minuscule. As McKinsey that stands at less than a fifth of their overall time which must increase. Ideally, any startups must have a mix of executives with experience of large firms and smaller ones. The collaboration needs to be on more holistic terms than simply transactional or financial.



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