In order to create an environment that fosters business innovations, crossovers must be built in. Crossovers are situations where the knowledge from one field gets fused with that from another to create the ultimate winning combo. Case in point examples such as the first pacemaker, the space suits worn by Apollo astronauts, medical developments related to HIV/AIDS and during the composition of the Grammy Award winning musical Hamilton. None of these were developed by the intended creators, but by a chance collaboration with seemingly unrelated people from a different field. GE has created the GE Store where specifically innovative business or scientific ideas are fused together in abstract forms to try and come up with scalable premises. Here customers are the co-creators along with the employees themselves. Thus instead of pre-conformed hierarchies, it is time to experiment with such diverse teams to deduce breakthroughs.


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