Some new trends have been observed in the world of digital transformations. One of them is the concept of borderless platforms that facilitate collaboration between various business units within a single organization or even between the firm itself with its multiple vendors. Information is now viewed as power, thus organizations are indulging in large scale data warehousing operations. Data is being stored before being processed to provide valuable business insights. The mass market advertising or promotion strategies are giving way to personalized marketing campaigns. Content is being curated keeping buyer personas in mind. A healthy competition is taking place for the best of talent recruitment. This is because all organizations have realized that there is limited amount of top brain power, but that needs to be engaged.

Source:http://customerthink.com/four-trends-in-digital-transformation