A few methods of digital marketing have been highlighted which have massive scope to induce sales. One of them is the use of micro-influencers. These are those people who can influence trends through their vaulted position. Some of that respect could be out of reviews within that work or could be due to their position of prominence in some other field. Due to lowering span of attention among customers, videos are being used to the hilt to hook them as demonstrated by Facebook Live, Periscope and Instagram. Paid social media provides excellent bang-per-buck as its advertisements are relatively cheaper compared to other media and provide massive coverage. Chat bots are nowadays empowered with Artificial Intelligence (AI). These platforms such as Facebook Messenger or Google Allo can engage with human beings as one of them, in the process extracting enormous amount of critical business intelligence.



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