Each new technology has changed human behavior incrementally, as happened with the boom in mobile phones. The internet, apps and social media have however, taken disruption to a new level altogether. While earlier, we were asked to ignore strangers, now we travel with them on Ola or Uber, share space using Airbnb and even allow them home due to OLX or Quikr. Even at moments of experience breathtaking beauty or heritage milestone, we are less keen on enjoying the moment, as we are busy shaving the memories using social media apps such as WhatsApp, Facebook, Instagram or Snapchat. The world might seem a connected place, but in fact we are getting lonelier, having fewer real conversations with one another. There has been a reduction in outdoor play among children as well. In the real world, we may take time to buy products, but in the online one, through a click of the button we make major purchases. Thus online shopping sites such as Amazon, Flipkart and Snapdeal are leveraging digital marketing techniques to the hilt. Even the news we now consume has to be compressed due to shortening attention spans. Public libraries and book stores have been replaced by smart phones, tablets and Kindle devices.


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