Content marketing can emerge as one of the best means for effective corporate training. It will empower the employees to float the content and convert doubters on product or service quality. Content that is shareable is particularly useful for employees who are themselves organic brand advocates. One of those methods is to use social media as that provides massive reach for conducting digital marketing operations. Content marketing also fosters an environment conducive to collaboration. When members of one team share content on social media or pen blogs relevant to their area of expertise, it induces others to do likewise. Crucially, it gives employees an insight into what the brand really stands for. Internal communications must never be simply communications on what the brand has achieved or pictures from some staff party, but instead informative presentations or product videos.

Source:http://www.business2community.com/content-marketing/content-marketing-can-used-train-employees-01761117#rXlTvHF5ryHWWLU3.97