There is clearly a greater need to streamlining the operations between the sales and marketing teams. Data powered business analytics is one such tool. The Chief Marketing Officers (CMOs) do not require to intervene at all times if there are proper reporting procedures in place. A dashboard must be constructed specific to the company where the analytics will detail the entire marketing efforts and sales achievements in summary form. This will help the CMO to weed out any differences between sales and marketing teams. Due to the vast data warehousing operations that most platforms maintain these days, analytics can eke out predictive analytics. This will assist marketers in predictive the next moves of individual customers as well as the overall market. Similarly, even practical analytics can be evoked from them such as analysis on each of the campaigns and what went wrong. It can even be used to engage on social media or in CRM related tasks.

Source:https://www.martechadvisor.com/articles/bi-ci-data-science/three-ways-data-analytics-can-foster-greater-alignment-between-sales-and-marketing-teams/