Several changes are already afoot due to the ongoing digital transformation. There will soon be more than a billion smart phones globally, impacting organizations’ value chains and customers’ purchase patterns. This is leading to heaps of data being crafted. Technologies such as sensors, RFIDs, NFC, scanners, Bluetooth, beamers, smart watches, drones, robots and GPS have further contributed to the digitization of daily lives. This is creating a network effect, and this older jobs will not be completely lost, instead they will be reworked to modern needs. Digital intellectual assets are now being created with the vast data warehousing being done so that information can be processed at any time needed. Such automation is also causing cost-effective measures to flourish. New monetization opportunities are emerging such as what digital marketing has created. Customers are now experiencing a more holistic experience.



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