It is commonly assumed that in order to foster digital transformation, the CIO or CTO needs to be at the centre, mapping all changes. However, a recent report cites that the CIO/CTO falls well below the CMO in owning digital transformation. This is because, this transformation is not solely a technological one, but the one of attitude. Here the mindset of the organization needs to be changed accordingly so changes need to be afoot at the HR level. Marketing is the one field at the forefront of maximum change from capturing intimate details of customers to innovative methods of digital marketing. Best results are attained when CMOs work in tandem with CIOs. Several organizations are struggling to break past this silo and thus not being able to attain the ultimate transformation sought. They are instead seeing disjointed efforts which aren’t working towards the common goal.

Source:http://www.forbes.com/sites/briansolis/2016/10/16/who-owns-digital-transformation-according-to-a-new-survey-its-the-cmo/