Location based marketing is taking off in a big and innovative manner. Either in-store internet network or an app on the smartphone can track the location of an existing customer or one in the data base to send him/her product information. For this, vast quantity of data warehousing is necessary so that specific content can be sent at the right time and place. Existing trends may also be leveraged as Starbucks has done by tying up with Pokémon Go to deliver an all-round Augmented Reality offering. Subway meanwhile has established a system of providing free Wi-Fi in all its stores in Northern Ontario from where customers can access all kinds of information. A fourth of Target stores and six percent of Wal-Mart ones have established Bluetooth Beacons to track potential customers within a certain geographical range.


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