Lenovo now holds a twenty one percent share of the overall PC market and is the world’s largest maker of original equipments. This number has been boosted thanks to its acquisition of IBM’s PC division and Google’s Motorola Mobility. It now wants to reach the thirty percent threshold. However, all is not well as evidenced by the marketing research report compiled by Gartner showing that Lenovo has dropped out of the top five in the mobile phone market with a thirty three percent decline in sales. To rectify this trend and build on its successes, Lenovo has outlined its aims to being a customer-centric company. So that this terminology does not remain mere rhetoric, it is trying to develop a supply chain smooth enough to reach customers at the pace of Amazon which is seen as the trend setter. Greater forecast accuracy, reduction in order errors and reduced inventory lag need to accompany such a strategy.


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