Streaming analytics is the latest rage among marketers using Big Data for solutions. It helps in pricing analysis, customer segmentation, marketing campaign results and deciphering coherent business intelligence on user trends. Customer profiles get tracked against real time live events. Detailed servicing options are provided to the customers as this model takes its customer-centricity very seriously. There is even a social media engagement during the journey. Streaming analytics may be used in various fields such as insurance, retail and finance. It is even being used to identify errors in the Internet-of-Things (IoT) chain. It can even be used to detect fraud. Unlike a lot of other data based strategies, streaming is relatively economical. Amazon has already tried its pilot project with over a million unique users.

Source:https://martechtoday.com/introduction-streaming-analytics-marketing-customer-engagement-194452