As per the latest Trust Barometer, trust seems to be generally falling apart. Confidence on all four major institution types – businesses, government, media and NGOs- fell for the first time in seventeen years. Within this category though, businesses still retain an iota of trust. More than half surveyed, confirmed their trust in business but CEOs’ reputations fell down by twelve points to just over a third of them convinced. Three ways have been identified which can help businesses regain customer confidence. One of them is an increase in employee engagement which has been observed to be amongst the finest methods to talent management in any company. A two-way dialogue must be fostered between the company, its employees and customers. And then companies will need to act on the feedback generated from the various stakeholders.


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