MANAGING in the

NEW WORLD

PGP ( Course Curriculum)

 

Specialisations Offered 

MARKETING

Level-I

  • Introduction to Marketing
  • Consumer Behaviour
  • Advertising  Management
  • Industrial Marketing
  • Service Marketing

Level-II

  • Market Research
  • Sales & Distribution Mgmt
  • Brand Management
  • International Marketing
  • e-marketing

FINANCE

Level-I

  • Introduction to Finance
  • Security Analysis & Portfolio Management
  • Strategic Cost Management
  • Foreign Exchange Management
  • Mgmt of Financial Institute

Level-II

  • Treasury Mgmt & Derivatives
  • Management Control Systems
  • International Financial Mgmt
  • Corporate Finance
  • Taxation

 

HUMAN RESOURCE

Level-I

  • Introduction to HR Function
  • Managerial Leadership
  • Talent Management
  • Performance Management
  • Mgmt of Industrial Relations

Level-II

  • Training & Development
  • Compensation Management
  • Organization Development
  • Cross Cultural & Global HR Mgmt
  • Strategic HR Management

 

TRAVEL & TOURISM

Level-I

  • Introduction to Hospitality
  • Introduction to Tourism
  • Management of Tourism Enterprises-I
  • Tourism Policy, Planning & Development-I
  • Basic Airport Services & Travel & Tour Operators

Level-II

  • Introduction to Hospitality
  • Introduction to Tourism
  • Management of Tourism Enterprises-I
  • Tourism Policy, Planning & Development-I
  • Basic Airport Services & Travel & Tour Operators

 

REAL ESTATE MANAGEMENT

Level-I

  • Introduction to Real Estate
  • Urban Planning
  • Real Estate Marketing
  • Real Estate Financing
  • Project Mgmt in Real Estate

Level-II

  • Real Estate Valuation
  • Infrastructure  planning
  • Real Estate Transactions
  • A primer on construction sector
  • Legal framework of real estate

FINANCE PLANNING  & WEALTH  MGMT.

Level-I

  • Intro to Financial Planning
  • Risk Mgmt & Insurance Planning
  • Investment Planning
  • Retirement Planning
  • Tax & Estate Planning

Level-II

  • Construction of financial plans
  • Equities & Mutual funds
  • Portfolio Management
  • Capital Markets
  • Commodities & Derivatives

BANKING  & FINANCE

Level-I

  • Banking Overview
  • Basics of Financial Management
  • Retail Banking Management
  • Corporate Banking Management
  • Legal aspects of Banking and Finance

Level-II

  • Marketing in Banking Sector
  • Treasury Management
  • Investment  Banking Management
  • Trade Finance
  • Changing Banking Scenario

 

INSURANCE

Level-I

  • Insurance-principles & Concepts
  • Life insurance-products
  • Non-Life Insurance-products-I
  • Customer need analysis and insurance planning
  • Regulatory environment & Laws of Insurance

 

Level-II

  • Insurance Marketing
  • Risk Management in Insurance
  • Intermediary support n/w
  • Non-Life Insurance-products-II
  • Mgmt of Insurance companies

EVENT MANAGEMENT

Level-I

  • Introduction to Event Management – MICE
  • Event – Planning and development
  • Event Marketing
  • Digital media & Event Management
  • Client Servicing

Level-II

  • Event staging
  • Experiential marketing
  • Hall mark events
  • A primer on event production
  • Project  Management

ADVERTISING  & COMMUNICATION 

Level-I

  • Advert & Comm-principles & Concepts
  • Intro to Marketing
  • Client Servicing
  • Digital Marketing
  • Consumer Behaviour

 

Level-II

  • Account Planning
  • Media Planning
  • Public relations
  • Campaign Management
  • Production

DIGITAL MARKETING

Level-I

  • Digital Marketing-principles & Concepts
  • Intro to Marketing
  • Intro to E-Business
  • Consumer Behaviour
  • Market research

 

Level-II

  • Optimization & Web Analytics
  • Digital Mkt Planning
  • Digital Mkt operations
  • Social media
  • Emerging models and trends
SKYLINE Knowledge Centre

Phone: 9971700059,9810877385
E-mail: info@skylinecollege.com
© 2017 SKYLINE. All right Reserved.