PGP ( Course Curriculum)
Specializations Offered |
| MARKETING |
|
Level-I
- Introduction to Marketing
- Consumer Behaviour
- Advertising Management
- Industrial Marketing
- Service Marketing
|
Level-II
- Market Research
- Sales & Distribution Mgmt
- Brand Management
- International Marketing
- e-marketing
|
| FINANCE |
|
Level-I
- Introduction to Finance
- Security Analysis & Portfolio Management
- Strategic Cost Management
- Foreign Exchange Management
- Mgmt of Financial Institute
|
Level-II
- Treasury Mgmt & Derivatives
- Management Control Systems
- International Financial Mgmt
- Corporate Finance
- Taxation
|
| HUMAN RESOURCE |
|
Level-I
- Introduction to HR Function
- Managerial Leadership
- Talent Management
- Performance Management
- Mgmt of Industrial Relations
|
Level-II
- Training & Development
- Compensation Management
- Organization Development
- Cross Cultural & Global HR Mgmt
- Strategic HR Management
|
| TRAVEL & TOURISM |
|
Level-I
- Introduction to Hospitality
- Introduction to Tourism
- Management of Tourism Enterprises-I
- Tourism Policy, Planning & Development-I
- Basic Airport Services & Travel & Tour Operators
|
Level-I
- Introduction to Hospitality
- Introduction to Tourism
- Management of Tourism Enterprises-I
- Tourism Policy, Planning & Development-I
- Basic Airport Services & Travel & Tour Operators
|
| REAL ESTATE MANAGEMENT |
|
Level-I
- Introduction to Real Estate
- Urban Planning
- Real Estate Marketing
- Real Estate Financing
- Project Mgmt in Real Estate
|
Level-II
- Real Estate Valuation
- Infrastructure planning
- Real Estate Transactions
- A primer on construction sector
- Legal framework of real estate
|
| FINANCE PLANNING & WEALTH MGMT. |
|
Level-I
- Intro to Financial Planning
- Risk Mgmt & Insurance Planning
- Investment Planning
- Retirement Planning
- Tax & Estate Planning
|
Level-II
- Construction of financial plans
- Equities & Mutual funds
- Portfolio Management
- Capital Markets
- Commodities & Derivatives
|
|
BANKING & FINANCE
|
|
Level-I
- Banking Overview
- Basics of Financial Management
- Retail Banking Management
- Corporate Banking Management
- Legal aspects of Banking and Finance
|
Level-II
- Marketing in Banking Sector
- Treasury Management
- Investment Banking Management
- Trade Finance
- Changing Banking Scenario
|
| EVENT MANAGEMENT |
Level-I
- Introduction to Event Management – MICE
- Event – Planning and development
- Event Marketing
- Digital media & Event Management
- Client Servicing
|
Level-II
- Event staging
Experiential marketing
Hall mark events
A primer on event production
Project Management
|
| ADVERTISING & COMMUNICATION |
Level-I
- Advert & Comm-principles & Concepts
- Intro to Marketing
- Client Servicing
- Digital Marketing
- Consumer Behaviour
|
Level-II
- Account Planning
- Media Planning
- Public relations
- Campaign Management
- Production
|
| DIGITAL MARKETING |
Level-I
- Digital Marketing-principles & Concepts
- Intro to Marketing
- Intro to E-Business
- Consumer Behaviour
- Market research
|
Level-II
- Optimization & Web Analytics
- Digital Mkt Planning
- Digital Mkt operations
- Social media
- Emerging models and trends
|
