MANAGING in the

NEW WORLD

Date : 2nd Mar 2012 Seminar on ” AIMA 2nd Marketing Congress”:AB
Location: Hotel Lalit New Delhi
Key Speaker: Mr Sriniwasan Swamy-  R K Swamy Hansa Group, Mr Baijayant Panda – Member of Parliament, Mr R .Balki , Chairman & Chief Creative Officer – Lowe Lintas, Mr Aditya Ghosh   , President – Indigo Airlines., Mr Amrit Thomas , CMO – United Spirits.,Mr Vivek Gaur , CEO – Yepme.com

One of our Research Associates Ms. Marshniel Marshal attended 2 days AIMA 2nd Marketing Congress .The theme was -exploding marketing, held on 2-3 March 2012 at Hotel Lalit, New Delhi .
Mr Srinivasan K Swamy, Chairman & Managing Director, R K SWAMY BBDO Pvt Ltd is the Congress Chairman.   The Congress was conducted in an experience-sharing interactive mode, encouraging high level of active participation by the delegates. The Congress format included presentations and case studies conducted by some of the most renowned names of the business world.  Another highlight of the Congress was presentation of the 3rd AIMA-R K Swamy High Performance Brand of the year Award. This was also the third year running for the AIMA-RK Swamy High Performance Brand Award. This year the award was won by Wipro Technologies, with Axis Bank as the first runner up and Voltas Ltd as the second runner up.
Some important take away points from the session :
•     Marketing is all about single-mindedness as said by Mr Aditya Ghosh, President, Indigo Airlines, where they stress on not just flying planes on time but punctuality is woven into everything that they do at Indigol.
•    Consumers are willing to pay- If companies are ethical, if they have CSR initiatives and they provide environmentally sensitive products, then the customers are willing to pay a higher price for their products which are available in the markets.
•    It’s all about being interesting- Consumers like interesting things, interesting people and interesting products.
•    Value is more important- It is not that customers are looking for cheap products but they are looking for value for money

The business & market research department is increasingly perceived as being not just responsible for the organization of research, but also for sharing and distributing knowledge and expertise in a credible and convincing way.

Compiled by-Ms. Marshniel Marshal

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