Date : 26th Mar 2012

“Industry Visit to PARLE FACTORY” :
Location: Bahadurganj, Haryana
The first year MBA students went for their industrial visit to the Food and Confectionery giant “PARLE” on 26th of March, 2012 at bahadurganj, Haryana. Parle Products was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Thumbs Up soft drink.

The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family: Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and Krack Jack) Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy)

Parle Bisleri, led by Ramesh Chauhan.All three companies continue to use the family trademark name “Parle”.

Parle Agro commenced operations in 1984. It started with beverages, and later diversified into bottled water (1993), plastic packaging (1996) and confectionary (2007). Frooti, the first product rolled outlet Agro in 1985, became the largest selling mango drink in India.

The students were shown a video on the working and manufacturing process at the parle factory. Then they were taken in the factory to observe and analyze the manufacturing of parle-g buiscuits, chips and other products of parle. The students were given a close insight on the manufacturing and processing done at such mammoth factories.
All in the entire trip was highly enlightening and it did turn out to be a successful and edifying trip.

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