Date : 21st Aug 2012

Seminar on “Financial Services Marketing”

Location: Skyline Business School, New Delhi

Speaker: Ms. Priyadarshini Lall, MBA(Fin), IMT Ghaziabad, Freelance Consultant for Financial Services and Credit Risk Analysis.

On 21st August 2012, the students of L1S1 batch attended a seminar on the topic “FINANCIAL SERVICES MARKETING”, Delivered by Ms. Priyadarshini Lall.

Through her presentation, Miss Priyadarshini threw light on the various marketing skills required to face day to day developing markets. She covered the topics like Marketing philosophies, concepts of marketing, services, marketing of financial services, bank marketing, essentials for bank access, pricing methods, etc.

Concepts of marketing included:

• Direct marketing
• Advertising
• Telemarketing
• Public relation
• Brand recognition
• Customer feedback
• Demand supply gap
• Competition eating include market share
• Barrier to entering to new markets

This seminar was very influential and interactive. All the students attended the seminar and their feedback was very positive. There were also suggestions from the students to arrange for similar seminars.

Compiled by – Mr. Chirag Malik with Priyanka Lall student of MBA L1S1