Date : 4th Sep 2012

Seminar on “MARKETING SKILLS AND MBA”

Location: Skyline Business School, New Delhi

Rumki Chatterjee – Freelancer Consultant.

On 4th September 2012, the students of L1S1 batch attended a seminar on the topic “FINANCIAL SERVICES MARKETING”, Delivered by Ms. Rumki Chatterjee.

Through her session, Ms. Rumki Chatterjee threw light on the various marketing skills required to face day to day developing industries. She covered the topics like Customer Service, Sales Strategies, Customer Satisfaction, Concepts of Marketing Services, Bank Marketing, Pricing Methods etc.

Concepts included :

• How to deal with Customers Direct marketing
• Public relation
• Brand recognition
• Customer feedback
• Barrier to entering to New Markets
• How to achieve success in Sales
• How to brand a product
• Customer Satisfaction
• How to brand a product
• How to convince a customer
• Mantra for Success – “DO NOT RUN AFTER SUCCESS; LET SUCCESS RUN AFTER YOU!!”

This seminar was very influential and interactive. All the students attended the seminar and their feedback was very positive. There were also suggestions from the students to arrange for similar seminars.

Compiled by – Ms. Priyanka Lall student of MBA L1S1