Certain steps have been identified which will help organizations move towards increased real- time customer engagement, away from the present trend of merely marketing to the same. First of all, a real- time cross- functional data warehousing and governance team needs to be assembled. Secondly, real- time engagement pilots need to be stepped up, which will be lower in terms of risk. The real- time outbound and inbound engagement strategies need to be experimented with, to shape a holistic omnichannel customer journey. And finally, the real- time tactics need be expanded from the single- channel to multi- channel optimization techniques. All this will help hone a next- generation marketing team that will provide real- time customer experiences. It will be more empathetic to their preferences, devices of use, past behavioral trends, communication modes and the broader demographics.

Source:https://thenextweb.com/contributors/2018/12/03/four-steps-to-shift-from-real-time-marketing-to-real-time-customer-engagement/

Uploaded Date:29 December 2018