PGP – Data Warehousing & Business Intelligence Program

                                             Data Warehousing & Business Intelligence


Why DW & BI


1. Business intelligence is new management reporting and dashboarding.

2. Data warehousing and business intelligence can help the organizations both proactively and reactively managing areas of concerns and identifying areas of potential.

3. Most of the large setups in India and across the globe have BI systems either implemented or are in process of implementation.

4. BI systems have seen proven benefits in businesses across the industries like airlines, public administration, health care, FMCG, manufacturing, financial services etc.


Benefits of DW & BI Course


1. The demand for BI experts is increasing at the rate of approximately 25%

per year.

2. This course is meant not only for IT professionals but for industry experts as well since BI is more of a business function now rather than IT function.

3. Learn from the experts – We have engaged the best brains in the industry with a sea of practical and implementation experience in the field to give you the best available knowledge and share the real life case studies and experiences across different domains to prepare you for the real world.

4. Learn and understand the functionality various tools and technologies for DW & BI.  

Course Contents


Module 1 : Basics of Data & Data Management

Module 2 : Data Warehousing – The Basic Understanding

Module 3 : Data Warehouse : Design & It’s Implementation in Business

Module 4 : Tools & Technologies of DW

Module 5 : Business Intelligence – Origin & Foundation

Module 6 :Designing BI systems for Business Use

Module 7 : Tools & Technologies of BI

Module 8:Project Work



The bets Platforms are more than Matchmakers

Platform based businesses such as Uber, Facebook, Google, Airbnb and Amazon continue to do great business, while disrupting other models. A misconception is that these companies are doing well due to their matchmaking capabilities. They do connect the best suited sellers with the ideal fit customers, but there is more to their business model. Beyond matchmaking, these platforms provide enormous amount of business intelligence about what the market really needs. They give genuine insights after analyzing the vast data which they get during their business processes. These insights also help companies to streamline their production and supply while often changing their product altogether due to market feedback. The head of Alibaba has explicitly stated that their business is there for the purpose of helping as many people as possible.



How to integrate competitive intelligence in your decisions



Are you ready for the second wave of Digital Revolution

The first wave of digital revolution has taken place over the last decade when Facebook, Twitter, Skype, LinkedIn, 4G and other apps took shape. Upstarts such as Netflix, Wikipedia, Amazon, Apple and Spotify replaced or disrupted existing players such as Kodak, Borders and Tower Records. Technology changes however did not impact core economic industries in insurance, healthcare, energy, financial services or food processing. The Internet of Things (IoT) is now allowing companies to tap enormous amounts of data to gauge business intelligence of the kind never done before. Household electronics appliances, smart watches, mobile phones, utility pole monitors and other GPS devices are all set to be connected using IoT. The concept of virtual money using Bitcoin can get further fillip using Block-chain Technology. It is sort of a distributed ledger system to execute transactions and then maintain their records.



The future of work and Artificial Intelligence

Business consulting firm McKinsey has predicted that nearly half the functions performed by people presently can be replaced by machines. Gartner has gone extra bearish on the job market by claiming that automation will claim ninety percent of jobs within the next fifteen odd years. Either way, the point remains that business processes are in for a major change as part of the sixth wave. The first wave occurred in 1785 with the combination of waterpower, iron and textiles. Then in 1850, came the next thanks to steam, steel and rail. Electricity and chemicals created the third by 1900 and by 1950, the fourth wave was brought on by aviation and electronics. 1990 heralded the fifth wave thanks to software and digital products but now with renewable energy, Artificial Intelligence, nanotechnology and robotics, the new wave has begun. Organizations will thus need to modify their talent recruitment and management practices. More than subject expertise, it is agility and the willingness to constantly learn that is being accorded premium importance. More than job loss, it is the alteration of work that companies and individuals must look at so that repetitive tasks may be replaced freeing up the human mind for higher level creative tasks.



How Intranets help fight Corporate Amnesia

The business world is going through a change of guard and Baby Boomers are being replaced at top echelons by the next generation due to retirements. With this, companies are losing enormous amount of corporate knowledge. The cliché “knowledge is power” cannot be overstated and with increasing turnover among younger people, knowledge is being lost faster by organizations than ever before. Also due to digitization, the amount of data generated is also immense which is making it virtually impossible for firms to retain this crucial piece of business intelligence. This is further spiraling out of control due to the work being decentralized using mobile devices like smartphones or tablets irrespective of time or location. Thus in order to fight this brain drain, companies are developing smart intranets to retain greater amount of knowledge. Data is being contextualized for specific departments and silos. Local enterprise wide social networks are helping employees share information about their activities.



Conversations: The new user Interface for Brands

With technologies intruding into our lives, brands are facing very exciting times. The accuracy of business intelligence extraction has gone up by many times thanks to the enormous amounts of data now in circulation. Natural human language can now be interpreted using marketing jargon to gauge what exactly it is that customers are seeking. Digital marketing can be directed using the data thus gleaned out. It proves great opportunity as well as challenge to marketers. Customers must be provided complete transparency in terms of what kind of bots they wish to use. Artificial intelligence is yet another strand to act as a bridge between machines and humans. Source:


Facebook Inc. wants to take a big bite out of Google’s Online Advertising Ecosystem

Facebook may have reached over one and a half billion users worldwide, yet its marketing appetite has not been satiated. It is now looking to tap the rest of the population as yet dominated by Google. Facebook understands that the users spend a significant amount of time off social media and it is trends of that time period which it hopes its superior business intelligence will be able to track. Also Facebook will soon be able to track several billions who aren’t yet members using lookalike targeting which profiles buyer personas based on common traits. The social media giant’s total ad business comes out around US$ 18 billion which is still less than Google’s US$ 24 billion. This new method will enable it to compete directly against Google Display, AdSense and AdX, while continuing to remain well above Microsoft, AOL, Yahoo and Twitter in online advertising revenues.


3 Reasons why Enterprises cannot ignore BI Anymore

While several startups are engaging with the art of business intelligence (BI), some of the established organizations are still reluctant to immerse themselves in the same. However, some compelling reasons exist for why BI can’t be ignored by anyone now. BI helps gauging movements of competitors by tracking social activities on digital forums. It helps in capturing cutting edge business analytics which help marketers make more informed, holistic decisions. BI also helps avert security threats to online activities and even more importantly keeps transactions secure.



Leveraging Business Intelligence tools in 2016

A lot of companies are comfortable working in the old ways due to past success. However, it is time to adopt business intelligence (BI) tools to the operations due to several proven reasons. These tools provide comprehensive understanding of overall organizational performance. Performance reviews are held only periodically, whereas such tools provide real time insights and analytics. Over a period of time, there is substantial saving of time and money. Duplications can be avoided and routine tasks may be minimized. Finally these tools offer smaller companies the platform to play on level playing field. An ideal BI tool must be easy to use, yet be highly secure.

Don’t leave customers empty Handed

The overall sales process can be stressful for the entire team across the supply chain. This stress may further reflect on the customers in case proper service is not provided. In order to bridge this gap, real time processing of information is necessary to gauge business intelligence using data. An inventory management system is especially critical for an SMB. This will enable timely forecasting of inventory requirements. Retailers and e-tailers often struggle with exact inventory requirements thus spoiling customer relations in the long run. Also it is highly recommendable to fix the inventory management system rather than frequently changing the same.  

10 Business Intelligence Trends for 2016

Certain trends are set to dominate the world of business intelligence (BI) in the year 2016. The self service BI is set to evolve and expand in scope. The visuals are set to advance and be more customizable. Increasing amount of work will now be conducted using smart phones rather than computers. Accordingly business analytics attained from mobile phones will attain greater importance. Data will now be seen as part of the building blocks for organizations. The Internet of Things (IoT) will create a need for itself at every sphere of work. Small and medium businesses will now also be able to use BI thanks to more affordable options. Technology giants such as Amazon, IBM, Oracle and SAP will engage in a massive BI war.

Top Technology changes that will reshape Consumer Behaviour in the Future

Consumer behaviours have already seen a lot of change thanks to the influx of technology but more is expected to take place. One such business innovation includes smart-phones. This allows organizations greater engagement possibilities with the target audience. Then there is the Cloud technology which sees an infinite capacity at processing abilities and a reduction for local storage demands. Wearables such as Google Glass, Fitbit and Apple Watch are proving to be extremely convenient and handy for users but also effective for corporates to dig into as data sources for business intelligence. The Internet of Things has so far just touched our lives, but is set to impact more. As a small example, refrigerators and coffee vending machines can now be connected to our smart-phones via the internet. Finally, analytics are getting personalized for individual uses, catering to different kinds of users.

Why Innovation Capacity Matters for Your Business

The growing usage of cloud and the explosive growth of smart phones has given birth to ‘unicorn,’ a symbol of start-up dreams and disruptive change. Cloud can be the catalyst for capital starved entrepreneurs to come up with innovative business ideas disrupting not only entire industries but also the way we live, consume and procure information, goods and services. Cloud is cost effective, offers high scalability and eliminates the need for expensive technology infrastructure. Innovation capacity refers to the ability of an organization to shift resources to focus on new high-value business opportunities. Cloud can assist organizations to create surplus innovation capacity by removing IT resources from redundant maintenance and upgrade job. This spare innovation capacity can be leveraged to implement digital transformation and bring improvements in operations, productivity and digital consumer experience.  The report highlights how resources freed by Cloud in Australia were used effectively to improve business as well as capacity of both, employees and businesses. This created 9,914 direct new jobs and $1.8 billion in revenues in 2015 and the future looks bright. So, include cloud in your corporate strategy to release surplus innovation capacity.

The Critical Digital Attributes of top performing Companies

Business consulting giant- PwC- has outlined some digital attributes which organizations must possess in order to succeed. The CEO must be the one to take digital initiatives. Also corporate strategy must be set by the digitally savvy leaders. The same must then be shared with the employees at the firm. External experts are aligned to provide broader perspective. Extensive usage of data is made of in these firms. The cyber –security measures taken must be top notch. Some companies fail to take a holistic view of digital and only invest for short term gains. This slow technology framework holds back number of companies.

5 Things most Business Intelligence Applications need to do Better

Business intelligence has come a long way since the advent of the first sci-fi films, but there lies still scope for improvement. Often it has been unable to provide real, tangible security. The user experience is not yet as delightful and seamlessly in sync with expectations as possibilities exist. The usage needs to be tracked better so we can provide more relevant personalized content. More collaboration needs to be in place between BI firms and online content providers as this activity is for mutual benefit. Meta data will then be created which can pinpoint minute solutions

The Company Cultures that help (or hinder) Digital Transformation

Certain company cultures do not provide conducive environment to foster business innovation. They usually have a slow decision making process.Such firmsstruggle to prove their respective business values.Way too much is focused on latest technologies. Operational processes are cumbersome for new recruits to follow. There is often this sense running through these firms that much innovation will lead to a loss of control over subordinates. Rather there must exist a strong sense of purpose. There is a lack of freedom to experiment. 

3 Enterprise Business Intelligence trends that can benefit your Business

Business intelligence has become crucial for conducting complicated operations and certain trends have been identified that may be beneficial. Social intelligence has risen which basically points towards the evolution of tracking conversations on social media tools such Facebook and Twitter. This has provided What Drives Digital Transformation: Technology or Strategy?  professionals with far greater volume of data which may be gauged. Even smart analytics have emerged which point to exact minute details marketers seek. Intelligence is now also available to combat the increased threat of analytics and cloud based systems. 

What Drives Digital Transformation: Technology or Strategy?

There has been some debate as to the importance of technology in driving corporate strategy. Cutting edge technology is reducing business life cycles yet without strong leadership it is not possible to integrate this technology to actually implementation at work. While loads of digital players exist, leadership will formulate the vision by which the organization will stand out in the crowd. Employees of the firm must be encouraged to look towards technological solutions as a group effort. This will also enable the breaking up of silos at the leadership level.

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