Date : 4th Nov 2014 Session on “Product Planning”

Skyline Business School, New Delhi organized a session for BBA students on ’ Product Planning ’ .The session was addressed by Ms Ankur Khushu , an IIM, Lucknow executive MBA with a total experience of about 7 Years , and latest experience on Marketing Strategy & Corporate Strategy with a market leader in manufacturing.
She explained the following points to the students in detail, followed by group activities:
• Introduction to Product Planning
• Product Planning Process
• Linkage to Marketing Strategy