Empathic design is a concept in vogue these days, as through this approach, a user-designer curates a product simply because he/she personally saw the need for such a solution from own experiences. Another way to design products is via ethnographic marketing research which surveys people to understand their usage and habits to develop solution as done by design company IDEO. A third method is where one temporarily adopts the position of a user to understand what kinds of solutions are truly needed. This is also a management training technique applied by several firms especially hospitals to educate personnel and extract crucial insights. Another way is to immerse oneself in the culture of the other. This gives deep insights which in turn bring out ideas, competitors can never come up with. A last method is to create prototypes in the mould of a cognitive artefact which allows physical reminders of what are needed. When the physical model mimics the real space, user-friendly ideas tend to get generated from brainstorming sessions.

Source:https://hbr.org/2017/11/5-ways-to-design-products-customers-love

Uploaded Date:21 November 2017