MANAGING in the

NEW WORLD

Is Learning different than other HR Disciplines?

Learning and development as a discipline is usually clubbed under HR in most organizations. However, management training is essentially a very different aspect and one which should be kept separate. HR is a broader field which looks into staff welfare, reduction of attrition levels, increased motivation levels and proper recruitment practices. While these are crucial aspects for any business, these do not generate immediate monetary value to the organization. Training and development on the other hand has direct linkage with sales targets, cost reductions and improved quality. 

10 Ways Marketing Operations Creates Value

A top business consulting think tank has identified several ways in which marketing operations add value to the respective organizations. The process automates several functions, passing several leads extracted using digital marketing tools. Marketing operations help in business analysis by tracking and quantifying huge chunks of data. It helps in forecasting my modeling the operations. It also optimizes all efforts towards single final goal. Chaos gets minimized as a result. The automation then helps us socially collaborate with several other players within the value chain. Customer servicing also improves. Connections with various stakeholders are established. Importantly, opportunities get created using this method.

Deloitte takes top spot in Thought Leadership Rankings

Business consulting giant Deloitte has claimed top spot in the thought leadership rankings. The rank reflects the number and quality of respective subject matter experts who provide service on behalf of Deloitte. IBM, Capgemini, PwC and BCG complete the illustrious list. It was mentioned that subject matter experts relates to both the content writers as well as the marketers and executives who implement the projects. A paper titled The Regulator of Tomorrow particularly won plaudits for the in-depth business research.

Using Talent Analytics to Increase your Bottom Line

Due to the growth in the usefulness of business analytics, firms using big data to forecast their business plans has increased by more than double. Market research conducted by IDG clearly reflects this trend and provides us with ways in which benefit can be extracted out of talent analytics. Data may be extracted to create the prototype of the ideal employee type integrating elements from various top performers. Promotion strategies may be devised accordingly. Analytics will help us with talent management as firms will be aware of what exactly motivates which employee persona.

The customers who are happy to pay more for less

Pierre Chandon suggests that size of the product is one of the important yet probably the most ignored marketing tool thereby offering a great opportunity to increase sales, profits and customer satisfaction. Marketing managers do not question the sizes that they inherit while tweaking all other marketing variables. Another issue with respect to size is that they are seldom reduced. Usually, marketers want to increase the size as they believe the bigger size will generate more revenue and profits as they would absorb a higher percentage of the fixed cost.Pierre disagrees. He feels that going small is also a smart strategy as it assists in capturing ever increasing single household consumers and those with perishability,  storage, consumption control and budget concerns. The key concern should not be how much paper we sell but rather optimize the size of toilet paper for different market segments which would increase sales as well as improve margins. Its time we review our corporate strategy in terms of different combination of size and price to make more money by selling less. It certainly is something to think about.

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