6 Predictions for how IoT will affect Online Marketing and SEO

The Internet of Things (IoT) is set to ring in major effects on digital marketing. First of all, search will evolve majorly into conversations using IoT based devices such as Amazon Alexa or Google Home. Organic searches as a result may fall though this may not be a negative trend as it first appears. Instead of optimizing websites one will need to be located by IoT streams. As unthinkable as it may appear, Google will no longer be dominant on the search side as loads of IoT players will emerge to cut through slices of the search engine cake. This will further impact on Search Engine Results Pages (SERPs) which will either transform or be cut out from the chain altogether. Content will get personalized instead of the mass media of present times. A type known as residential marketing will increase in scope. This is because residential properties will now have IoT devices that will integrate the entire marketing process but also ensure that each residence may receive customized content depending upon search and usage patterns.



How to turn the Internet of Things (IoT) into a Business Advantage

The Internet of Things (IoT) has moved beyond the realm if IT geeks and has entered the domain of business professionals. It is the latter that has managed to scale the technology in order to utilize it for business advantage. IoT can be a massive business innovation when applied to the right fields by either cutting costs or increasing efficiency. Smart city solutions for example are leveraging the technology to improve timely water supply and repair physical damage to infrastructure by sourcing the right professionals at the right time. The over ROI of IoT gives holistic benefits as proven by study conducted by AT&T that because of such benefits, eighty percent of shipping firms expect to implement such systems over the next two years. Security risks are enormous as massive amounts of data gets used and further generated. This data can be used by competitors to capture critical business intelligence about the company or worse can lead to physical security risks. That is why several layers of controls have already been devised and being implemented which will make it impossible for criminals to get any foothold.



How IoT primes a new Smart Product Economy

Cloud based technologies are combining to give the word smart a whole new meaning. The Internet of Things (IoT) has the ability to connect homes, phones, cars or even food product jars. The Economist Intelligence Unit has conducted business research on more than two hundred global products to discuss with business leaders on how best to leverage the smart economy. The pharmacy industry for example can have smart tags attached to medicines by which the tubes themselves warn the users on expiry dates and can even remind them about consuming them on time. Fitness bands tracking personal wellness has already made inroads. Source:

Why the Internet of Things will drive a Knowledge Revolution

The Internet of Things (IoT) is opening up possibilities never thought of previously by connecting seemingly disparate objects. The sciences of artificial intelligence and robotics are being used to further increase the benefits derived out of IoT. While IBM’s Watson is considered a super computer, AI has created ‘Adam’ who is one of the quickest virtual assistants imaginable. Over the next decade more than fifty to two hundred million new internet users will emerge. This is generating enormous amount of data. This data is further getting processed to gauge vital business intelligence for organizations to make informed decisions. The level of knowledge and content now available to people is exponentially greater than previous generations and it is is going to grow stronger due to the proliferation of the IoT. Source:


Who will control the Internet of Things?

The Internet of Things has already made inroads into all major business processes. Due to its heavy influence, business has now increasingly come under the influence of technology. Marketing research recently concluded by the Forbes Technology Council has drawn up a list of ways in which this shift will impact businesses. It may end up as just another facet of business. IT is getting increasingly critical to management tasks and IoT’s influence is already being felt. Business innovation will further get the stimulus if coordination between IT and management increases. IoT will form part of this innovation cycle. For such reasons the role of organizations; IT department is changing rapidly. Some however feel that technology is just one part of business. Others feel that these days technology projects are never in isolation but part of business projects. Technology development too has become more inclusive in nature as such ventures require the human touch for connecting with final users. IT security needs to be beefed up as that is an essential ingredient of present times and a cause for concern if not identified correctly.


IoT and Brand Management

There has been much hype about the Internet of Things (IoT) but not much of that has been substantiated by actual effect at work. In short the IoT is about a network of cost effective, low power microprocessors strewn across the board. A lot of the IoT boom has been driven by leveraging crowd-funding but the actual benefits to large segments of population will only arrive once the big brands get interested. Big brands have turfs to protect and thus are cautious before getting into any new line of work. Only such big brands however can scale businessinnovations so that they can be accessible to common consumers and not just by industrial houses. IoT will bring major challenges in the near future as growth will trigger lots of irrelevant players and applications. Eventually only the useful applications will survive from the clutter of noise that will surely engulf once IoT gets scalable.  


How the Internet of Things could affect Marketing

The Internet of Things (IoT) is set to ring in major changes in the coming years. By the year 2020 it is expected that over thirty billion devices will be inter-connected with the IoT. Everything can be controlled using it including the temperature inside the room and grocery list for the refrigerator. For marketers this provides enormous chunk of Big Data which can be used to provide localized solutions to customers. Beyond just large chunks, the data will be smarter as it will be specific to needs.


Internet of Things 2016 Trends: Leveraging Actionable Insights

2015 was the year when the organizations that have invested on the Internet of Things started seeing their investments pay dividends. In 2016, the trend suggests this is further going to get better. As per management consulting firm McKinsey, manufacturing units are getting smarter. Labour efficiency levels have gone up several notches due to use of RFID tags attached to devices. Similarly, logistics have become much more efficient, with the port city of Hamburg in Germany being the best example where redundancies have reduced as a result of extensive use of cloud based technologies developed by SAP and Deutsche Telekom. There has been little doubt that wearable technologies like Apple Watch have improved human health by mapping minute observations that weren’t possible earlier. New business models are being forged by using IoT based technologies on traditional industries.

The 7 Cs of the Internet of Things

The Internet of Things (IoT) also includes an array of 7 Cs. The first C is Consumption as IoT involves ingestion of data across IT structures. Then there is Connection which aims at connectivity around devices to develop business intelligence. It is however important to enable Conversion from raw data to content that is useful for readers. A sense of Cognition is needed to make sense out of the enormous chunks of data. Centralization is a critical element that is emerging in to IoT as data sources of the same are disparately located. Incidentally sometimes it is needed to Configure the data back into the system after evaluating so that the next chunk can be ever more meaningful. To manage such vast operations, Coordination is necessary. An eight C called Creativity has also been suggested.


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