Rethinking retail: when location is a liability

Source:http://knowledge.wharton.upenn.edu/article/future-retail-location-liability/

3 trends to speed up digital business innovation

Source:http://www.cxotoday.com/story/3-key-trends-organizations-must-track-for-competitive-advantage/

6 social media trends that are forcing brands to adapt quickly

Source:http://www.forbes.com/sites/jaysondemers/2016/08/11/6-social-media-trends-that-are-forcing-brands-to-adapt-quickly/#34f4889c7ff2

10 factors fueling the rise of marketing technologists

Source:http://www.forbes.com/sites/louiscolumbus/2016/08/13/10-factors-fueling-the-rise-of-marketingtechnologists/#7616196d7653

6 Social Media Trends that are forcing Brands to adapt quickly

Social media is such an integral part of digital marketing, that it is inducing brands to adapt their strategies accordingly. Surprisingly, returns for corporate promotions on Facebook have actually reduced. This is because while Facebook was started to connect friends, with brands and corporations being added later, the algorithm has also developed in a way that user feedback is given higher ratings than paid promotions. Trendy content is getting greater views on social media due to the constant syndications using smart phones. The content could involve videos, pictures, polls or even posts. When Twitter was initially launched, due to the space constraint, users posted more but with less value but now the trend has reversed to fewer in number, but more qualitative posts. This trend reflects on Twitter as well as newer platforms such as Instagram. Similarly, exchanges between users are also shorter and faster. Reactions to posts or other content has moved away from conventional ones to customized versions such as using Emojis for sad or angry. Click-bait style articles used to dominate social media feeds, but now they are dying as there has been a deliberate crackdown on quite a bit of that. Now meatier content is preferred by users.

Source:http://www.forbes.com/sites/jaysondemers/2016/08/11/6-social-media-trends-that-are-forcing-brands-to-adapt-quickly/#64e24c0a7ff2

The new rules of Customer Engagement

The rise of social media and online shopping has meant that companies can now engage with customer on a more regular yet slightly transformed manner. It presents great opportunity to conduct digital marketing, but improper use of the medium has its pitfalls. Thus a few methods have been gauged which if followed properly can lead to good results for the company in terms of customer engagement. First of all, in the digital age, customer engagement is not a one-off incident but a series of steps involving building trust through a combination of social media as well as traditional channels. It is no longer restricted to periodic interventions, but can happen at any moment on any device. This entire process is driven by customers. Thus tracking customer conversations provide vital business intelligence. Researchhas proven that nearly three-fourths of Americans are ready to spend more money on firms which provide good customer service. So all customer engagement activities must ultimately be measurable through tangible metrics. This engagement must bring some value to both the marketers and customers.

Source:http://www.inc.com/wendy-lea/new-rules-of-customer-engagement.html

How machine learning will force marketing to evolve (whether we like it or not)

Source:https://blog.kissmetrics.com/machine-learning-will-force-marketing-to-evolve

How to hold onto the fleeting app user

Source:http://marketingland.com/keep-fleeting-app-user-186994

What is brand management?

Source:https://www.searchenginejournal.com/manage-a-brand/163942/

The top 7 online marketing trends dominating 2016

Source:http://www.forbes.com/sites/jaysondemers/2016/08/04/the-top-7-online-marketing-trends-dominating-2016/#67eae0e8582e

The bar for digital experience is rising in exponential times

Source:http://www.zdnet.com/article/the-bar-for-digital-experience-is-rising-in-exponential-times/