Product disruption is where a certain product achieves one of the top positions in an industry where it never existed earlier. This could be due to pricing, marketing or even better quality. However, it is platform disruption which is far more effective as it involves multiple products and services. Platform disruptions do not directly take on incumbents and thus do not bear direct attack as existing players get the luxury of workout out a different strategy. The former is very rare as it involves enormous funding, while the latter is mainly due to business innovation. Uber is a perfect example of product disruption. Also it is low-end disruptions such as Flash memory, the Boeing 737-200 or Uber itself that create greater benefits to more number of people rather than the high- end ones such as Chobani yogurt. Source: https://hbr.org/2016/04/why-platform-disruption-is-so-much-bigger-than-product-disruption