Every year, as part of its budgeting process, every company has to decide it’s budget for sales and marketing including what marketing tools and technologies to invest in especially for manufacturers. It is important that the marketing tools and technologies acquired by the manufacturers do not end up wasting budget by  complicating the technology strategy of the company with different platforms, disconnected data and toolsets. Also, one needs to make sure it fits with the technology selected under the corporate strategy.

Jenni makes a great effort to assist manufacturing marketers to navigate through the complicated world of available marketing technologies which have the ability to be plugged into the existing CRM or ERP system of the company. Here she discusses marketing automation platforms like Marketo and Pardot, Google Analytics, AdRoll- the paid advertising tool, Call tracking technology system of Marchex and DialogTech, Crazy Egg- the conversion rate optimization tool and Tableau- the reporting tool. So before you decide on which marketing tools and technologies to invest in, you may save time and money by considering Jenni’s recommendations.