MANAGING in the

NEW WORLD

New research suggests that the best method to enhance your in-store sales is to improve your online messaging. Actionable shopper-specific content based on the overall marketing strategy delivered using technology is key to increasing in-store sales. Apart from messages that build brand awareness, targeted and personalized messaging which is personal, local and contextually meaningful will be required to push up in-store sales. Local means more than just location and includes who, what and when. For instance, it may help to get the consumer inside the in-store to purchase when he is near the in-store with a actionable shopper-specific message. Another critical action required is that different teams working mobile, web, e-commerce and social media marketing should be working under a unified marketing strategy in a coordinated manner instead of in silos. This is because customers want and should logically be approached with the same actionable shopper-specific message at each touch point. According to Chad Brooks, if you want to establish an effective digital marketing strategy so as to increase in-store sales, all you have to do is read and follow the 10 steps that he discusses in this article.

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