Extremely interesting digital marketing statistical figures have been assembled. On e-commerce websites, cart abandonment rates have risen to a high of over 76%. Half the e-commerce websites’ problems have as yet remained unidentified. The UK in particular has ramped up efforts with record spends on advertisements in the first half of 2015. John Lewis retail’s mobile traffic share has increased by 60%. Around three-fifths of marketers are active on social media channels, yet those at board level usually aren’t. Just 3% of news feed of Facebook is sponsored. Microsoft meanwhile remains the top brand across social media platforms. Within the health and beauty retail segment, it is Beauty-Bay that leads the pecking order. Around four-fifths of consumers are seeking increased customization. The searches for Aston Martin have increased on e-Bay by more than a third within just a week.

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