Story-Teller is a digital marketing agency which has tied up with Hub-Spot to provide inbound strategy to various clients. Social media has revolutionized the market in such a way that inbound leads’ conversion rates are much better than other forms. Sales deals close quicker and staff turnover is reduced as this involves less of activities such as cold calling. The quality of traffic generated is of higher level and the buyers usually get the sense of being helped rather than being sold to.