The CMO’s job profile has undergone a world of change in the era of digital marketing. There are seven skills that one must possess at that level. The CMO must be able to do agile management. He / she must be comfortable with big data and business intelligence thus derived. Branded content must be gauged for sentiment, awareness and SEO. The person must be able to generate and further implementbusiness innovations when needed. Programmatic buying is something that must be integrated with the digital as well as conventional marketing plans. The CMO must be able to handle the marketing agencies and juggle the fields such as PR, advertising and email marketing. Finally, the person must be able to understand the customer journeys and buyer personas.

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