A number of SMBs are struggling hard to cope with ways to maximize benefits out of social media while at the same time working on digital marketing. Thus some of the best tools in various applications have been identified. As social conversations’ listening tools, ideal platforms are Hootsuite Pro and Sprout Social Premium. They even provide us business analysis on trending sentiments. Mention is the ideal tool to gauge influencers. Search analytics tools use Boolean algebra consisting of characters AND, OR & NOT. LinkedIn Boolean Search Primer and Brandwatch Analytics Pro are best identified for this work. Each of these tools mentioned provide certain advantages and they must be used within the market learning curve as and when deemed appropriate.

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