Social media has proven to an integral cog for digital marketing in the year 2015. Going on to 2016, social media can actually prove to be a game changer in certain ways that have been identified. Videos will continue to rule the roost and more of that is needed across social media platforms. With increasing importance of the social media, cyber security will attain top importance to prevent leakage of data which would facilitate competitors’ business intelligence grasping abilities. Advertisements will now be powered by branded content. Customization for individual users will gain traction. Till now social media was more of a branding tool, but now it will actually start generating the final sales. Crucially the Internet of Things (IoT) will enable increased level of social intelligence allowing smart devices to extract further data and even analyze on its own market trends.

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