MANAGING in the

NEW WORLD

Marketers made certain predictions for their field before the start of 2015. Now with 2016 set to begin, certain predictions have been made for the upcoming year. User experience will get paramount importance as marketers will try to hook customers using samplers. Majority of top brands will adopt local customs to emerge winners in micro-markets. The proper use of business analytics will start co-relating to marketing efficiency. More number of markets and segments will get explored in upcoming times. Networking will continue to remain important and fruitful connections will be sought. For digital marketing, the smartphone will reign supreme replacing laptops and desktop computers. Corporate strategy will get influenced by digital assistants. Search engines such as Google will now provide instant social media content as well. Likewise, social SEO will further influence brand visibility. Finally, local search engines will expand to the extent that local sellers will be able to track customers and notify accordingly.

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