Social media has been increasingly wedded as a crucial cog in digital marketing efforts. It is now actually changing business strategies in remarkable ways. Due to social media giants such as Facebook, the market scope for individual organizations is global. Desired market can be filtered easily clicking a few buttons only. It enables improved user engagement. Social media also elicits creativity at workplace to get ahead of competitors. Interestingly even competitors can be known of better as they too would have launched social media campaigns that are open for all to view unlike traditional marketing models. Social media creates a sense of convergence where brand appears everywhere increasing awareness among target audience. The right social media strategy can boost business margins eventually realizing substantial revenues.

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