MANAGING in the

NEW WORLD

A study has been concluded on how best a company website can be leveraged as a marketing hub for mobile based business environment. A genuine strategy must be developed for how the website must be used including specific actions to achieve objectives, audiences to be targeted, implementation schedule and maintenance plans. The website must be designed in a way that it is receptive to customer insights from which responses may be directed accordingly. Content is key, so the customer must get valuable and timely matter. The approach will not succeed unless the plans are scalable and abide by budgeted actions. Business analytics must be leveraged to get relevant data from which appropriate action may be undertaken. Nowadays brands get massive amount of visibility on social media so the company website must be linked with specific pages on these platforms. Websites must always include CTAs (Call to Action) so that beyond relevant content, business conversion can also take place.

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