MANAGING in the

NEW WORLD

The highly respected Forbes publication has detailed a list of tactics every firm must add to its marketing campaigns this year. Several companies these days are good with attracting viewers to their website but fail to convert due to lack of relevant content on the site itself. Increased usage of data backed business analytics needs to be done. Such analytics will also enable real time marketing where promotions are pushed at the right time to the concerned audience using such metrics from captured data. Customer experience needs to be paid top priority on. Videos are amongst the best ways to catch young audiences and they must be made liberal use of. Buyer personas need to be tagged and segmented targeting needs to executed accordingly. Instead of going all out individually, it will always be beneficial to attach the firm’s social media pages with others groups so that influence based marketing can take place automatically. In current circumstances the mobile phone remains among most potent sales cum branding tools and thus no digital marketing will be complete without a mobile friendly interface in addition to the web. Content must also be well dispersed to the maximum population using a combination of paid and organic methods. A number of firms these days are guilty of working relentlessly yet without proper direction. This needs to be rectified using proper thought leadership from the very top.

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