An online publication has provided is a list of marketing goals that must be targeted for this year. There must be an increased focus on the quality of content not its quantity. A content marketing plan must be well in place. This content must be dispersed in innovative patterns. While Facebook has to be the anchor social media, others such as Pinterest or Twitter have also proven to be ideal channels for digital marketing initiatives. Beyond online modes, companies must renew their efforts at face-to-face sales pitches. It is also important for organizations to find strategic partners who share a similar philosophy. Goals set must be realistic to align with trends. Some firms have even started doling out freebies since it attracts attention but also lets potential customers sample the products on offer. Organizations must themselves execute only such activities that they are really good at, while outsourcing the non-core business operations. Marketers must be proactive to seize opportunities but also be prepared to face unforeseen challenges. Business innovations must be experimented with periodically. It is important to find right mentors in the industry but one can start by being a mentor towards some others as well. Data must be utilized to track market movements. Most importantly, marketers must have fun as there is no point without the element of enjoyment. 

Source: http://www.business2community.com/marketing/16-marketing-goals-business-2016-01415008#qssPv76Yzobyxx8Z.97